General Sessions Schedule for the 2015 New York Business Expo & Conference.
2016 Session Info Coming Soon!
October 27, 2015 - General Sessions Schedule
What separates the good from the great? The successful from the uber successful? Hint: It's not knowledge. It's mindsets. Being successful is more about how you think than what you actually know. This program will teach you about the psychology of success; how to overcome obstacles, be the most effective leader possible, win over any room to close every deal, think more creatively to always lead in the marketplace and most importantly, how to work smarter, than harder.
72% of small business owners cite growth as their top priority, according to the recent American Express OPEN Small Business Growth survey. Are barriers to funding preventing you from executing your growth strategy?
Share your growth challenge stories in this interactive session where a panel of experts will discuss how funding can make growth a reality for your business. Attend this session to hear James Bailey and Dr. Rex Caswell explain which legal and regulatory requirements can help optimize funding options and Sam Graziano will share why online lending is a prominent option for small business funding. Read more about our expert panelists here.
Panelist: James Bailey, Founding Partner, Bailey Duquette P.C.
Panelist: Dr. Rex Caswell, Vice President, CT Corporation
Panelist: Sam Graziano, Co-Founder and CEO, Fundation
Successful business owners have to overcome many growth challenges. Choosing the right entity structure and staying in compliance with various state and federal regulations are key components of a successful growth strategy.
Attend this session to understand what the obligations are for different business entity structures and how the right structure can help business owners prosper. In this panel discussion, James Bailey and Dr. Rex Caswell will share insights on structures such as the S Corporation, which protects owners and offers tax benefits; the Benefit Corporation, which embeds a social mission into the entity structure; and the traditional C Corporation. Also hear from successful business owners Paul Halayko, the President and COO of Newburgh Brewing Company, and Arthur Woods, the COO and Co-Founder of Imperative, talking about their business growth successes. Read more about our expert panelists here
Panelist: James Bailey, Founding Partner, Bailey Duquette P.C.
Panelist: Dr. Rex Caswell, Vice President, CT Corporation
Panelist: Paul Halayko, President and COO, Newburgh Brewing Company
Panelist: Arthur Woods, COO and Co-Founder, Imperative
This session aims to simplify the SEO process so that small business owners, marketing managers, SEO enthusiasts, Individual webmasters and bloggers can all have a blueprint handy for their success. This session dwells on how to start with the right foundations for maximum SEO benefits. It aims to shed light on how to unearth the right key terms and generating high-impact On-Page and Off-page Search Optimization for websites.
Learn how to turn your website into the ultimate sales machine. It never sleeps, takes a day off or asks for a raise. Why aren't you maximizing its potential more?
Your business blog is one of the most powerful inbound marketing tools available. Seeing your blog as a lead generation tool is one of the most effective ways your company can engage with target audiences to foster new business relationships and secure new clients.
Your business has much to gain from a strategic and systematized approach to blog post creation. HubSpot has found that companies with 101 to 200 pages generate more than twice as many leads than those with 50 or fewer pages. The HubSpot study, which surveyed 7,000+ businesses, also found that companies with more than 200 blog articles will have 5 times as many generation leads than those with 10 articles or fewer.
In this session, Associate Director of Business Development at Co-Communications, Katie LeChase, will show you how to position your blog a valued industry resource and build an authentic dialogue with your target audiences to generate new business leads. During this session, Katie will discuss:
• Where to host your blog and how to make your blog more visible to target audiences
• What inbound links and recurring features can do for your blog
• Why you need to make posts media-rich, integrate keywords and analyze analytics
• How to engage your audience and incorporate calls to action to generate new leads
When you run your own business, success is all about selling your products, your services, and yourself. Do it effectively, and you will prosper. Do it poorly, and you will fail, sooner or later. Many entrepreneurs, business owners and self-employed professionals don't like to think of themselves as 'salespeople,' because of the negative image that goes with the "s" word (when you think of a "salesperson," after all, what do YOU think of?)
In this fast-paced, humorous, and exciting program, Cliff Ennico will teach you a three-step process by which just about anyone can sell just about anything to just about anybody, and still feel good about themselves. The steps are easy, but be forewarned -- they may force you to think entirely differently about your business, your products and services, and yourself than you do today.
Cliff has taught this program over 200 times to professional groups including systems engineers, tax accountants, and patent lawyers. As Cliff says, "if I can teach people like that how to work a room, I can do wonders for you."
So how many times have you gone to a networking event and just dreaded it?? You know what I'm talking about. The same old boring conversation, which inevitably begins with the question "So what do you do?". Or the uncomfortable feeling of having to approach someone and not knowing what to talk about. Well, finally there is a solution. What is it?
Join us at this interactive presentation from Scott Eisenberg, Founder & CEO of Swap The Biz, a high end business networking organization that focuses on friendship first. When you leave our seminar, you will have learned the Swap The Biz social approach to networking through participation in our networking exercises. Additionally, Scott will unleash some of his most valuable networking tips and tricks that will turn your past attempts at networking on their head. Once you put this into practice, it will transform your results, your business and ultimately your bottom line. Believe us, you do not want to wait to start implementing this immediately.
Today's clients and customers expect to connect with their favorite brands and businesses through a variety of channels, including mobile, social media, review sites and organic search. In a high-energy, content rich interactive session, the Technology Therapist, Jennifer Shaheen, clearly explains the essentials of multi-channel digital selling, including how to attract people's attention, easing them into the sales funnel and then successfully converting them into customers. Special attention will be paid to personalization techniques that exponentially increase the possibility of a sale. A variety of digital sales tools will be discussed, making this session relevant to both B2B and B2C enterprises.
Advanced analytics are being used to pinpoint customers with detailed accuracy and maximum effectiveness. This data is empowering local and national advertisers to send the right message to the right people, resulting in increased brand engagement and ROI. From Banners and audio advertising to highly targeted video, on and offline, learn about the media technologies that are making an impact with customers and are both accessible and cost-effective at the local level.
Video is the most influential of all messaging types because you can tell a story and online and offline Video is the most consumed medium.
In the current digital marketing ecosystem platforms like Facebook, Google, Twitter launch new ad units almost weekly. Plus the earned media elements of those platforms (EdgeRank, PageRank, Panda, Penguin, Klout and any other rank or algorithm you can imagine), are changing almost daily. It’s easy to get distracted and follow every shiny marketing object and chase every algorithm change. Which is why your Digital Marketing Plan has to be based on a sound marketing strategy and business strategy. In this session we’ll cover how to filter new opportunities against a strategy, how to validate strategies with competitive research and how to allow your marketing plan to be a living document without the risks associated with distraction by the shiny objects discussed in the press every day. Digital Marketing Plans are about driving revenue and profit. Put in place a plan that delivers exactly that.
Come and learn from one of the sharpest minds in the world on specifically what it takes to build and automate your ultimate sales & marketing funnel.
At this priceless keynote Austin Walsh will share with you "The Blueprint" for building your own marketing funnel that can be applied to any business. Each attendee will leave a copy of this blueprint for FREE. In addition you will discover how to turn those high quality leads into a community of great customers.
In this hands-on session you will be introduced to the concepts and processes that Powerteam International has used to build a leading global brand.
Social ROI: what is it & how do you get it? No one doubts that social media is an integral piece of the marketing strategy for today's businesses. But, as the social media landscape shifts more and more towards the politics of newsfeed algorithms and spending money to get results, many are confused about how to break through in this new era of “pay to play.” Nicole Kroese will go through social advertising, hacks, tips, and best practices to help your business regain it’s rightful spot in the different social channel newsfeeds (including mobile!) and get the ROI you're craving. Whether you are a social advertising novice or pro, this session will leave you empowered to advertise on social and get the results you want.
Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to powerful people, organizations and audiences. But social media side doors—alternate avenues of access through social media—have opened all around us, and few have noticed.
Through them, we can engage with coveted demographics, top business executives, thought leaders and global tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.
In this session, author and marketing consultant Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight—to reach and influence consumer audiences, forge valuable relationships, create business opportunities and elevate your career. Attendees will learn how to use social media to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be leveraged to unlock a new level of ROI.
Just like public speaking effective social media needs to consistently create a connection with your audience for it to be successful. Social media can boost brand awareness, audience engagement and sales. No question, social media is the perfect platform for brands, and it's meant for public conversations. We often read Facebook, Twitter and Linkedin posts and associate a person’s voice with them.
During this talk several public speaking skills will be explored extensively, and how these techniques can be used in your daily social media strategies. In these sweeping times, your brand's voice needs to standout and be unique among a sea of global competitors.
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is first and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Starting and growing a business is not easy. You know that. As your business grows your in-box gets flooded, your to do list gets out of control and your personal life careens dangerously close to insanity. Ishita Gupta shares her best practices in ensuring you don't lose control and can THRIVE in your personal life and your business.
Hear the best practices and lessons learned from Jeff Braverman (Nuts.com) in digital marketing, branding and more. He built Nuts.com from a money-losing Newark company into a $35 million powerhouse and he's not done yet. Learn how to take YOUR company to the NEXT level.
Arjun Rai tells you how to connect (not stalk) with celebrities or other professionals who are important to you and how to give the perfect pitch to get them (or anyone) to say YES! Every day, there’s pitches going on from entrepreneurs and business owners across the country. Furthermore, just a simple networking introduction - is really a pitch. In this presentation you'll hear the BEST ways to give the BEST pitch and introduction to just about anyone.
Lori Cheek shares her story of hustle, grit and gut instinct in building Cheekd. Marketing, networking, connecting with influencers (and more) are all part of the day in the life of an entrepreneur. Some people do it well, some don't. Lori will share her insights and tips in how to HUSTLE, have street smarts and innovate.
Businesses that are online grow 40% faster than those that aren’t (source: Google). Use these five proven pillars of local online marketing to create an effective and affordable local online marketing strategy that gets results.
2. Social media
Individually, these tried and true marketing approaches have all proven to be extremely successful ways to attract new customers. When used together, they form a potent strategy that will make your business truly stand out in a crowded market place. Join Trevor Sumner, CTO of LocalVox, for a presentation on how you can use these five pillars to establish an online presence and strengthen your existing marketing efforts.
There’s no question that receiving a positive online review gives you the stamp of approval you need, especially when 95% of consumers are turning to the internet to find local businesses.* Join this webinar and you'll learn how to effectively market your business both online and offline to generate the positive buzz you desire.
*According to a recent survey from BrightLocal.
Pay-per-click (PPC) advertising is a powerful tool, available to anyone, to reach customers and clients who need your products or services. However, the PPC platforms have become complex, and competition is fierce. Choosing the wrong platform or missing a few key settings can cost you $1000s without increasing new business. In fact, it may even create a poor impression.
In this seminar, you’ll learn how to select the best PPC platform(s), estimate spending, set up accounts, and measure your success.
• Understand if PPC is a good fit for your business
• Strategize which PPC platforms to use
• Measure advertising success with Google Analytics
• Understand additional available tracking technologies
• Learn the critical settings that make or a break a campaign
• Strategize how to build out your campaigns and write great ads
• Understand remarketing basics
• Establish optimization workflows
Should I take my company global? Are you interested in growing and expanding your business overseas? Looking to find new markets for your products? Is marketing a mystery? Do worldwide logistics leave you wondering? Where do I find the financing? Do you know the resources available in the NYC region to help you find those new buyers and successfully satisfy their needs? We can help you assemble the pieces of the international trade puzzle. Come learn how International Trade Agencies and Organizations in the NYC region can help you grow your sales overseas. The world is waiting for you, so come and find out from the experts, the resources available to take your company global!
Join us for an exploration into the power of the four "R"s: Respect - Responsiveness - Reputation - Repeat Business. Sounds simple enough - and it should be simple enough - but all too often businesses neglect the basics of good customer service and face the prospect of an eroding repeat customer base. We'll examine typical complaint patterns and how they may arise, the vital importance of ethical sales practices and consistent policies, the safeguarding of your customer data, and your ever-expanding online presence - along with professional and responsive communication skills.
The City, State and Federal government provide a vast array of services to make it easier to do business with them. If you are thinking about starting a business or if you already have an existing business, you should come and learn about how they help businesses, start, operate and grow through direct services and regulatory assistance. Find out what new initiatives have been implemented to help grow your business and to connect you with contract opportunities.
Moderator: Walter Maxwell, Executive Director for External Affairs, Div. of Economic and Financial Opportunity, NYC Department of Small Business Services
Panelist: Kelvin Collins, Executive Director, NYC Business Solutions Program Management, NYC Department of Small Business Services
Panelist: Jennifer Jackson, Business Opportunity Specialist in the New York District Offfice of the SBA
Panelist: Madeline Marquez, Vice President, Business Initiative Corporation of New York
Panelist: Rafael Salaberrios, Managing Director, Job Development Authority & Senior Director Economic Revitalization, Empire State Development