Education Schedule for the 2016 New York Business Expo & Conference

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November 10, 2016 - Education Schedule

Session Discipline
Showing All
Social Media
Digital Marketing
Sales Growth
Business Growth
Sales & Marketing Strategy
Keynote Theater
Entrepreneurship
10:00 am
10:10 am
10:20 am
10:30 am
10:40 am
10:50 am
11:00 am
11:10 am
11:20 am
11:30 am
11:40 am
11:50 am
12:00 pm
12:10 pm
12:20 pm
12:30 pm
12:40 pm
12:50 pm
1:00 pm
1:10 pm
1:20 pm
1:30 pm
1:40 pm
1:50 pm
2:00 pm
2:10 pm
2:20 pm
2:30 pm
2:40 pm
2:50 pm
3:00 pm
3:10 pm
3:20 pm
3:30 pm
3:40 pm
3:50 pm
4:00 pm
4:10 pm
4:20 pm
4:30 pm
4:40 pm
4:50 pm
5:00 pm
Digital Marketing
Digital Marketing
Build the Ultimate Inbound Website
12:30 pm - 1:30 pm
Build the Ultimate Inbound Website
Time
12:30 pm - 1:30 pm
Location
Digital Marketing
Speaker
Info coming soon

Coming soon

Email Marketing
10:15 am - 11:15 am
Email Marketing
Time
10:15 am - 11:15 am
Location
Digital Marketing
Speaker
Info coming soon

Coming soon

Digital Advertising
2:45 pm - 3:45 pm
Digital Advertising
Time
2:45 pm - 3:45 pm
Location
Digital Marketing
Speaker
Info coming soon

Coming soon

Sales Growth
Sales Growth
Coming Soon
10:15 am - 11:15 am
Coming Soon
Time
10:15 am - 11:15 am
Location
Sales Growth
Speaker
Info coming soon

Coming soon

AMP UP YOUR SALES: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
2:45 pm - 3:45 pm
AMP UP YOUR SALES: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
Time
2:45 pm - 3:45 pm
Location
Sales Growth
Speaker
Andy Paul, Sales Acceleration Expert, Sales Strategist & Keynote Speaker

In this session, Andy Paul will teach five proven strategies that small businesses can easily implement to get unstuck and transform their sales results. In today's hyper-competitive business environment, the ability to quickly build rapport and trust with the buyer is a true differentiator. Andy will teach you how to convert more prospects into customers with strategies that maximize the impact every sales interaction with buyers. Among the lessons learn will include how to ask the questions that quickly uncover your buyer's pain points, how to compress sales cycles by with value-based selling, how to reduce the time spent with prospects that aren't going to buy from you and how to win the sale early in the sales process (and lock out your competitors!)

3 Simple Steps to Triple Your Lead Flow & Conversion Rate
12:30 pm - 1:30 pm
3 Simple Steps to Triple Your Lead Flow & Conversion Rate
Time
12:30 pm - 1:30 pm
Location
Sales Growth
Speaker
Erik Luhrs, The Bruce Lee of Sales & Lead Generation

Almost all Lead Generation and marketing messages are aimed at the conscious mind. But humans function 99% subconsciously. So we must design messages that act on the subconscious mind if we want to make quantum increases in order lead flow and conversions. In this presentation you will learn how to do that in 3 easy steps.

Bullets:

• What to say so that prospects ACTUALLY open your emails, watch your videos, listen to your voicemails, etc. instead of hitting the DELETE button!

• Why telling prospects what you sell is a HUGE mistake, and how to be instantly MORE VALUABLE to them by taking yourself out of the picture!

• The "Ancient Chinese Secret" that quickly BONDS prospects to you so that you can take them where YOU want them to go!

• The (smack yourself in the forehead) mistake you're making at the END of your messages that has cost you RIDCULOUS amounts of money in lost sales, and how to fix it NOW so you get more prospects responding right away!

• And MUCH more!

Sales & Marketing Strategy
Sales & Marketing Strategy
Building a Successful Local Digital Marketing Strategy
2:45 pm - 3:45 pm
Building a Successful Local Digital Marketing Strategy
Time
2:45 pm - 3:45 pm
Location
Sales & Marketing Strategy
Speaker
Jeff Biesman, Vice President, Customer Acquisition and Retention Marketing – YP AND Amy Swartz, Sales Strategy and Enablement Team at Google

Acquiring new customers is the lifeblood of any business, but effectively marketing your business to attract new customers is not the same today as it was just a few years ago. Join YP Marketing Solutions, a leader in connecting businesses with local consumers, and Google to learn how mobile has changed consumer behavior, and more importantly how to reach, connect, engage, and convert consumers on their path to purchase. Attendees will receive practical advice and best practices for developing highly effective digital marketing strategies that turn consumers into customers.

Social Selling Secrets for Filling Your Sales Funnel
10:15 am - 11:15 am
Social Selling Secrets for Filling Your Sales Funnel
Time
10:15 am - 11:15 am
Location
Sales & Marketing Strategy
Speaker
Beth Granger, CEO of Beth Granger Consulting

Social media is not just for marketing. It can be your secret weapon for prospecting and sales so that your meetings are based on warm introductions not cold calls, and so your funnel is filled with targeted people and companies. Learn how to enhance your in person networking, stay in touch with prospects and referrers, and get introductions!

How To Get FREE Media Attention For Your Business: 10 Powerful Tips
12:30 pm - 1:30 pm
How To Get FREE Media Attention For Your Business: 10 Powerful Tips
Time
12:30 pm - 1:30 pm
Location
Sales & Marketing Strategy
Speaker
Ramon Ray, Editor of Smart Hustle Magazine and Small Business Evangelist at Infusionsoft

How can your business get the attention of local and national media! It's not that hard, but it does take strategy and creativity. Ramon's been featured in the NY Times, Wall Street Journey, Inc Magazine and beyond. He shares his secret sauce for getting the media talking about YOU and your product or service. Businesses who get media attention build credibility and quickly extend their brand reach faster than simple word of mouth marketing or other marketing. Attendees will leave this insightful, energized and practical presentation with specific tools and best practices to get the attention of local and national media.

By attending Ramon's presentation, attendees will learn the specific steps they need to take to boost their personal brands. Attendees will learn the importance of networking, media, events and more in the growth of their brands.

Ramon is a serial entrepreneur, best selling author (Facebook Guide to Small Business Marketing), international speaker and more. Ramon is publisher of Smart Hustle Magazine and Small Business Success Evangelist at Infusionsoft. He's a piano player, graduate of the FBI Citizens academy, former United Nations staff member and interviewed President Obama in the President's first Google Hangout. See Ramon's full bio at http://www.ramonray.com

Social Media
Social Media
Using Live Video to Build Your Brand
10:15 am - 11:15 am
Using Live Video to Build Your Brand
Time
10:15 am - 11:15 am
Location
Social Media
Speaker
Tommy Spero, Chief Creative Officer of Rock/Brand, Author & Radio Host

Coming soon

The New Era of Networking: Innovative Ways to Engage and Mobilize Your Audience on Social Media
12:30 pm - 1:30 pm
The New Era of Networking: Innovative Ways to Engage and Mobilize Your Audience on Social Media
Time
12:30 pm - 1:30 pm
Location
Social Media
Speaker
Nicole Williams, CEO and Founder of WORKS / Career Expert

Social networking has changed the way we engage, mobilize and network with clients, customers and each other. In this talk, we’ll explore the latest social networking tools and offer tips on how you can successfully utilize this whole new world of networking (whether you know what Twitter is or not), by engaging and mobilizing people and initiatives.

Whether you are leading a non-profit organization, embarking on a new career or growing a corporation—this session offers something for everyone.

Social Advertising
2:45 pm - 3:45 pm
Social Advertising
Time
2:45 pm - 3:45 pm
Location
Social Media
Speaker
Info coming soon

Coming soon

Entrepreneurship
Entrepreneurship
20 Principles of Entrepreneurial Success Not Taught in School
2:45 pm - 3:45 pm
20 Principles of Entrepreneurial Success Not Taught in School
Time
2:45 pm - 3:45 pm
Location
Entrepreneurship
Speaker
Jen Groover, Empowerment and Business Expert, Entrepreneur, Author & Speaker

What separates the good from the great? The successful from the uber successful? Hint: It's not knowledge. It's mindsets. Being successful is more about how you think than what you actually know. This program will teach you about the psychology of success; how to overcome obstacles, be the most effective leader possible, win over any room to close every deal, think more creatively to always lead in the marketplace and most importantly, how to work smarter, than harder.

7 Stages To Building A Million Dollar Business
12:30 pm - 1:30 pm
7 Stages To Building A Million Dollar Business
Time
12:30 pm - 1:30 pm
Location
Entrepreneurship
Speaker
Carl Gould, Entrepreneur, Business Mentor, and Award Winning Coach

Every successful business goes through 7 Stages of development. These stages cannot be skipped; and you cannot buy your way to the top. Success in business is earned. There are many myths as to what it takes to grow a successful business. After conducting more than 50,000 coaching sessions with entrepreneurs and executives from around the world, I have observed what successful businesses do and what unsuccessful businesses fail to do. The rules of successful entrepreneurship have changed over the past thirty-five years. What drives a business over the seven figure mark has shifted…massively. It has been said that “if you can’t measure something you, you can’t change it.” What if you learned that 72% of what drives the value in your business is immeasurable and intangible? Building a successful business in the 21st century requires you to measure the immeasurable and improve the intangible. You as a business owner, are the first generation of entrepreneur that must deal with this cold, harsh reality.

During this presentation, Carl will reveal the navigation tools that you will require to achieve ultimate success in your business. In our current economy, your idea, service or product, is worth millions. There is a market for every produce or service. The key to building a million dollar business is understanding the 7 Stages and how to navigate your business through them successfully

Build a Profitable Business: How to Stand Out, Get Noticed & Monetize Your Mojo
10:15 am - 11:15 am
Build a Profitable Business: How to Stand Out, Get Noticed & Monetize Your Mojo
Time
10:15 am - 11:15 am
Location
Entrepreneurship
Speaker
Jeffrey Shaw, Speaker, Coach, Photographer, Podcast Host

There’s hardly an industry that doesn’t have more competition today. At the very least, we know there’s a lot more noise in the marketplace. This makes it hard for entrepreneurs and small businesses to stand out, get noticed, and build sustainable businesses. You have the passion, the talent, the “mojo” for your specialty service or unique product. What is critical for your success is to discover what makes you different and build a unique brand that separates you and stands out.

Business coach, entrepreneur, and host of Creative Warriors podcast, Jeffrey Shaw, is an expert in defining what will make your business stand out. With clarity, and ownership of your unique perspective and value proposition, you can get into action like never before. When you’re creating a business that is different than the rest, it’s also important to market and run your business in a different way. In Jeffrey’s presentation you will learn business strategies that work specifically for the uncommon entrepreneur so that you can monetize your mojo. Get ready for an inspiring and actionable program!

Business Growth & Development
Business Growth & Development
VEDC’s Here’s the Money® -- Access Capital to Grow Your Small Business
10:15 am - 11:15 am
VEDC’s Here’s the Money® -- Access Capital to Grow Your Small Business
Time
10:15 am - 11:15 am
Location
Business Growth & Development
Speaker
Info coming soon

Coming soon

Coming Soon
12:30 pm - 1:30 pm
Coming Soon
Time
12:30 pm - 1:30 pm
Location
Business Growth & Development
Speaker
Info coming soon

Coming soon

Coming Soon
2:45 pm - 3:45 pm
Coming Soon
Time
2:45 pm - 3:45 pm
Location
Business Growth & Development
Speaker
Info coming soon

Coming soon

Keynote Theater
Keynote Theater
The Why Behind the Buy: How to Influence Today’s Savvy Consumer
11:30 am - 12:15 pm
The Why Behind the Buy: How to Influence Today’s Savvy Consumer
Time
11:30 am - 12:15 pm
Location
Keynote Theater
Speaker
Luke Edson, SVP National Markets, YP

As technology continues to barrel down the path of smarter-faster-better, today’s consumers have a dizzying variety of options to use when it comes to finding local products and services. So, what makes them choose one business over another and how can you increase the chances that they will choose yours? One of the biggest challenges facing small business owners today is establishing and managing a digital presence that will reach consumers with the right information to help them find what they are looking for, when they need it most. This session will share new research on “the why behind the buy” that will help you better understand the consumer journey, from looking at what matters most to consumers when shopping for a product or service, to what influences them to choose one business over others.

Three Feet From Gold: Success is Closer Than it Appears
1:45 pm - 2:30 pm
Three Feet From Gold: Success is Closer Than it Appears
Time
1:45 pm - 2:30 pm
Location
Keynote Theater
Speaker
Greg Reid, Bestselling Author, Acclaimed Speaker, Filmmaker

We created this gathering especially for YOU!

You’ve had a sneaking suspicion you are different.
If you look at your life compared to everyone around you,
how you’ve lived it would back up YOUR suspicion.

You’re hungry for progress.
You thirst for knowledge.
You ache for excellence.
You’ve been in growth mode.
And growing you’ve been.
You’re getting a glimpse of the top
And it’s looking lonely up there.

What began with a few people in a living room has grown into the most powerful gathering of like-minded champions on earth.

It’s more than an event – it’s an Experience!

Come meet and learn from the creator himself – Greg S. Reid, Bestselling Author. Acclaimed Speaker. Filmmaker

If you’ve got a mission, this event for YOU!