By: Deborah Shane
The ”I Have a Dream” speech was delivered by American activist Martin Luther King, Jr. on August 28, 1963, in which he called for an end to racism in the United States. It was delivered to over 250,000 civil rights supporters from the steps of the Lincoln Memorial during the March on Washington for Jobs and Freedom. It was a stunning sight.
Do you have a dream to start your own business? I did. But, starting your own business is a very serious commitment today. It’s not easy to do, sustain, pull off and you may not be cut out for it.
As I look back on my own endeavor and path, after voluntarily leaving corporate America in 2006 and launching my business in 2007, I probably should have asked myself some additional qualifying questions before taking the leap. It’s a decision, I would absolutely make again.
It has been a challenging, winding and gratifying road and I know it is a decision that was right for me at the time, but it’s not right for everyone.
There are a few key reasons why new businesses fail: Lack of experience, insufficient capital, competition no dedicated sales and marketing plan.
