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eBook: “Facebook is Pay to Play”

By Likeable Local Description: The social landscape, particularly Facebook, is constantly changing the platforms and algorithms for businesses. It’s more important than ever to be educated on the changes and adjust your social strategy! This free eBook will cover 25+ actionable tips including: How to make Facebook more relevant than ever for your business How to use Facebook’s ad platform. What kind of content is best […]

By |October 24th, 2014|

Negotiation Strategies That Solicit Customer Loyalty

By: Greg Williams, The Master Negotiator & Body Language Expert When you seek to solicit customer loyalty, do you consider using negotiation strategies? Everyone knows that customer loyalty is valuable to any business, but many business owners don’t consider the fact that negotiation strategies are employed in soliciting customer loyalty. In a negotiation, you must know and understand the source of […]

By |October 24th, 2014|

How to “Sell Without Selling” on Social

By: Gaby Piazza When trying to sell on social media, there are small businesses that post content about themselves with absolutely no rise from their audience. Then, there are those who understand how to sell their products without actually selling anything. Here are some tips to help your content strategy for sales: Please stop talking about yourself. It’’s quite annoying. Lets face […]

By |October 16th, 2014|

Read Customers’ Body Language to Deliver Outstanding Service

By: Greg Williams, The Master Negotiator & Body Language Expert Being able to read body language and doing so accurately can enhance your business when striving to deliver outstanding customer service. When it comes to delivering good customer service actions matter, but before committing to action you should know what acts will redeem the greatest returns. As an example, where do […]

By |October 16th, 2014|

4 Ways to Make Your Fans 85% More Valuable

By Nicole Kroese Let me guess: You’re frustrated with Facebook. You work really hard to acquire new fans, but don’t see that translate into anything other than a vanity metric. We wrote this newsletter to help with just that! Your Facebook “fans” should and can be your actual fans — actual fans that drive word of mouth recommendations to you. Actual […]

By |October 10th, 2014|

Negotiation & Body Language Strategies That Improves Sales Processes

By: Greg Williams When you seek to improve your sales process and presentations, do you consider the role negotiation strategies play in that procedure? Do you take into account the function body language will have in your attempts to sway your client or prospects? If you wish them to perceive the value of your offerings, you should. These are very […]

By |October 10th, 2014|

The Distinction Between Work/Life Balance and Work/Life Integration

By:Andrew Mellen, Chief Organizing Expert There’s a conversation going on about the distinction between work/life balance and work/life integration, so let’s take a look at both concepts and see which one makes more sense and gets us less stress and more free time in our lives. work-life balance The achievement of equality between time spent working and one’s personal life. work-life integration To bring together […]

By |October 1st, 2014|

How to Increase Mobile Engagement for your Business

By: Jordan Edelson, Appetizer Mobile As businesses and brands begin to consider whether or not a mobile app would be the best solution for their product, it’s important to understand how mobile engagement continues to grow revenue, serve as an advertising outlet, a conduit for communication with clients and customers, and a veritable vehicle to grow brand sentiment. Ranging from food products […]

By |September 29th, 2014|

Sales is Education, Selling is Educating

By Deborah Shane, Social Media, Career Transition, Professional Branding, Writer, Speaker, Podcast Host “Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” W Clement Stone Not only the attitude of the salesperson but their EQ, intuition and ability to educate prospects, not talk them into or cajole them into something they don’t really need or […]

By |September 15th, 2014|

How to Foster Loyalty in a Disposible World

By Deborah Shane, Social Media, Career Transition, Professional Branding, Writer, Speaker, Podcast Host Building relationships takes time but growing and maintaining them long term takes just as much if not more especially today. “Marketing battles take place in the mind of a consumer or prospect. That’s where you win. That’s where you lose.” Jack Trout, Ad Exec and Author We live in […]

By |September 15th, 2014|