How to Make Your Blog a Lead Generation Tool

Abstract

Your business blog is one of the most powerful inbound marketing tools available. Seeing your blog as a lead generation tool is one of the most effective ways your company can engage with target audiences to foster new business relationships and secure new clients.

Your business has much to gain from a strategic and systematized approach to blog post creation. HubSpot has found that companies with 101 to 200 pages generate more than twice as many leads than those with 50 or fewer pages. The HubSpot study, which surveyed 7,000+ businesses, also found that companies with more than 200 blog articles will have 5 times as many generation leads than those with 10 articles or fewer.

In this session, Vice President of Integrated Marketing of Co-Communications, Danielle Cyr, will show you how to position your blog a valued industry resource and build an authentic dialogue with your target audiences to generate new business leads. During this session, Danielle will discuss:

Where to host your blog and how to make your blog more visible to target audiences
What inbound links and recurring features can do for your blog
Why you need to make posts media-rich, integrate keywords and analyze analytics
How to engage your audience and incorporate calls to action to generate new leads

Speaker Info

Danielle Cyr, Vice President of Integrated Marketing, Co-Communications, Inc.

Danielle is Co-Communications Vice President of Integrated Marketing, based in the Farmington, Connecticut office. Since joining Co-Communications in 2008, Danielle has worked extensively on nonprofit, technology…..