Abstract
Ric Dragon will share the major ways that you use social in the brand/customer eco-system: communities, influencers, and thought leadership. Communities can be based on the brand’s passion points, or on internal or external brand advocates. Passion-based content marketing tactics will also be discussed.
Speaker Info
Ric Dragon, CEO & Co-Founder of DragonSearch and Author
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with…..
Seminar Info
Time: 11:30 AM – 12:30 PM
Location: Room #1 – Social Media Track
Room Sponsor: Facebook
