Ric Dragon will share the major ways that you use social in the brand/customer eco-system: communities, influencers, and thought leadership. Communities can be based on the brand’s passion points, or on internal or external brand advocates.  Passion-based content marketing tactics will also be discussed.

Speaker Info

Ric Dragon, CEO & Co-Founder of DragonSearch and Author

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with…..

Seminar Info

Time:  11:30 AM – 12:30 PM

Location:  Room #1 – Social Media Track

Room SponsorFacebook