Business Development Strategist

After leaving her last cushy corporate America sales position, Carolyn Herfurth spent 7 years playing a hand in the launch of 100 businesses, and observed that the majority of entrepreneurs aren’t all that wild about selling.

It sparked her mission to equip entrepreneurs to sell confidently and close fearlessly, so she walked away from her multiple sixfigure business to start The Biztruth in 2010.

Since then, she’s equipped hundreds of entrepreneurs to consistently sign 4-, 5- and 6-figure deals, fill their practices and programs, and gain a calm confidence about something that used to make them shake in their shoes.

As a Business Development Strategist, Carolyn specializes in working with small business owners and service professionals who are super talented, but need help figuring out how to package, price and sell their services in order to keep the cash flowing in – despite the vulnerability they feel and demands that they experience “singing for their supper”.

Since she had to figure it out for herself when she made the transition from corporate America to starting her first business over 10 years ago, she “gets it” and shows you a way to simplify it.

You’ll appreciate Carolyn’s gift for keeping things fresh and light around a topic that so many entrepreneurs wish they could avoid!


Carolyn Herfurth, The Biztruth


Presentation Info

5 Things You Must Know To Close the Sale

1:30 PM – 2:30 PM

Room #1 – Sales Strategies

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