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24 10, 2014

eBook: “Facebook is Pay to Play”

By Likeable Local

Description:

The social landscape, particularly Facebook, is constantly changing the platforms and algorithms for businesses. It’s more important than ever to be educated on the changes and adjust your social strategy!

This free eBook will cover 25+ actionable tips including:

How to make Facebook more relevant than ever for your business
How to use Facebook’s ad platform.
What kind of content is best to promote.
Using LinkedIn, Twitter, and Instagram […]

24 10, 2014

Negotiation Strategies That Solicit Customer Loyalty

By: Greg Williams, The Master Negotiator & Body Language Expert

When you seek to solicit customer loyalty, do you consider using negotiation strategies? Everyone knows that customer loyalty is valuable to any business, but many business owners don’t consider the fact that negotiation strategies are employed in soliciting customer loyalty.

In a negotiation, you must know and understand the source of motivation behind […]

16 10, 2014

How to “Sell Without Selling” on Social

By: Gaby Piazza

When trying to sell on social media, there are small businesses that post content about themselves with absolutely no rise from their audience. Then, there are those who understand how to sell their products without actually selling anything. Here are some tips to help your content strategy for sales:

Please stop talking about yourself. It’’s quite annoying.

Lets face it: We all […]

16 10, 2014

Read Customers’ Body Language to Deliver Outstanding Service

By: Greg Williams, The Master Negotiator & Body Language Expert

Being able to read body language and doing so accurately can enhance your business when striving to deliver outstanding customer service.

When it comes to delivering good customer service actions matter, but before committing to action you should know what acts will redeem the greatest returns. As an example, where do you place […]

10 10, 2014

4 Ways to Make Your Fans 85% More Valuable

By Nicole Kroese
Let me guess: You’re frustrated with Facebook. You work really hard to acquire new fans, but don’t see that translate into anything other than a vanity metric. We wrote this newsletter to help with just that!
Your Facebook “fans” should and can be your actual fans — actual fans that drive word of mouth recommendations to you. Actual fans that […]

10 10, 2014

Negotiation & Body Language Strategies That Improves Sales Processes

By: Greg Williams
When you seek to improve your sales process and presentations, do you consider the role negotiation strategies play in that procedure? Do you take into account the function body language will have in your attempts to sway your client or prospects? If you wish them to perceive the value of your offerings, you should. These are very important […]

1 10, 2014

The Distinction Between Work/Life Balance and Work/Life Integration

By:Andrew Mellen, Chief Organizing Expert

There’s a conversation going on about the distinction between work/life balance and work/life integration, so let’s take a look at both concepts and see which one makes more sense and gets us less stress and more free time in our lives.

work-life balance
The achievement of equality between time spent working and one’s personal life.

work-life integration
To bring together the elements of work life […]

29 09, 2014

How to Increase Mobile Engagement for your Business

By: Jordan Edelson, Appetizer Mobile

As businesses and brands begin to consider whether or not a mobile app would be the best solution for their product, it’s important to understand how mobile engagement continues to grow revenue, serve as an advertising outlet, a conduit for communication with clients and customers, and a veritable vehicle to grow brand sentiment. Ranging from food products and […]

15 09, 2014

Sales is Education, Selling is Educating

By Deborah Shane, Social Media, Career Transition, Professional Branding, Writer, Speaker, Podcast Host

“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” W Clement Stone

Not only the attitude of the salesperson but their EQ, intuition and ability to educate prospects, not talk them into or cajole them into something they don’t really need or want.

Just happened […]

15 09, 2014

How to Foster Loyalty in a Disposible World

By Deborah Shane, Social Media, Career Transition, Professional Branding, Writer, Speaker, Podcast Host

Building relationships takes time but growing and maintaining them long term takes just as much if not more especially today.

“Marketing battles take place in the mind of a consumer or prospect. That’s where you win. That’s where you lose.” Jack Trout, Ad Exec and Author

We live in seriously disposable and […]

15 09, 2014

3 Steps to Double Inbound Leads in 60 Days

By: Erik Luhrs, The Bruce Lee of Sales & Lead Generation

I love talking to new prospects! They are ALWAYS convinced that they’ve already tried “everything.” They are convinced that the only way to get more leads is to increase the amount of people who see their messages. They are convinced that rapidly multiplying leads and sales is just a fantasy.

And […]

12 09, 2014

The Secret Nuance To Closing More Sales With integrity

By:Carolyn Herfurth

When you’re having a sales conversation, you may already know to focus on benefits, not features.And you may also know to ask questions to engage potential clients..

What you may not know is how to combine these two things to close more sales.

 

Watch today’s video for my approach that nets more clients for my clients.

Click HERE to view video

18 07, 2014

6 Crucial Outsourcing Slip-ups Done by Entrepreneurs

By: Ritesh Sanghani

We are in year 2014 the age of outsourcing it is commonly known as subcontracting, freelancing, crowd sourcing and virtual assistance. Outsourcing non-core operational activities allow companies to grow rapidly and save time, cost and get access to most advance technologies, skills and infrastructure.

The success of outsourcing depends on selection of right service provider and task to be outsourced […]

23 06, 2014

What’s Resiliency Got To Do With Employee Engagement?

By: Eileen McDargh, CSP, CPAE

Consider these glum facts: Only one in eight workers worldwide are engaged at work, but according to Gallup’s new 142-country study on the State of the Global Workplace, engagement varies considerably according to the region and country in which these workers live and their economic and social conditions.

So let’s just look at the U.S and Canada. Gallup […]

23 06, 2014

What are the Best Ways for Nonprofits to Drive Donations Through Social Media?

By: Michelle Hummel

Although most nonprofits have to ask for money in order to survive, that doesn’t mean it’s an easy task. Fortunately, social media can make it less daunting. If you’re wondering if social media can actually help, look no further than a 2012 study. It found that 22% of people around the globe would buy from a brand simply because […]

23 06, 2014

Own It: How To Set Up Simple Systems To Make People Accountable

By: Dr. Janet Lapp

When you own it 100%, your whole life begins to change. If there’s a magic bullet in a salesperson’s world, that’s it. Here are two sure-fire systems to boost accountability in your team.

1. Make your people accountable for their own progress by following an ‘You’re It’ feedback system.
Many high performing groups are making their people accountable for their […]

23 06, 2014

These 6 Traits Have Turned Businesses into Empires

By: Bryan Lovgren

Success is something that all businesses wish to attain. Success isn’t meant to be had for free and it’s the price that makes it so special. Not all businesses are meant to become empires, otherwise every business who wanted it would have it. It’s exclusive to a small portion of businesses who are willing to do what no one […]

8 10, 2013

5 Questions to Answer Before Launching Your “I Have A Dream” Business

By: Deborah Shane

The ”I Have a Dream” speech was delivered by American activist Martin Luther King, Jr. on August 28, 1963, in which he called for an end to racism in the United States. It was delivered to over 250,000 civil rights supporters from the steps of the Lincoln Memorial during the March on Washington for Jobs and Freedom. It was a stunning sight.

Do you have a […]

8 10, 2013

To Close More Sales – Read Body Language

By: Greg Williams, The Master Negotiator & Body Language Expert

Have you ever considered looking at the closing process of a sale from body language viewpoint? Have you thought about enhancing the closing process by reading the body language of your prospects and/or clients?

Since the closing process of a sale is part of the ‘give and take’ that occurs in any negotiation, […]

8 10, 2013

Three Must-Know Tips to Giving the Perfect Sales Presentation

By: Marc Wayshak, Sales Strategist & Author

We’ve all heard the advice of old school sales trainers telling us that a great presentation is about sharing features and benefits, being enthusiastic, rehearsing like crazy, and finally, using your prepared close. There was a time when all of those ideas were great, but over the past eighty years prospects have become very […]

31 07, 2013

6 Ways to Achieve That Elusive Work-Life Balance

Brian Moran, Publisher, At Home with Century 21 Magazine via OPEN Forum

In theory, work-life balance sounds ideal. In practice, it’s hard to achieve. These six steps will help you strike a better balance.

JULY 18, 2013

What do Bigfoot, the Loch Ness Monster and perfect work-life balance have in common? All three are great mysteries that everyone talks about but no one can […]

30 07, 2013

20 Tips for Better Business Blogging

Download 20 Tips for Better Business Blogging

Looking to spruce up your business’ blog? New to the world of blogging? Co-Communications can help!

Download 20 Tips for Better Business Blogging to learn:

Tips for making your blog posts search engine-friendly
How to use your blog to drive action
Blogging best practices

Use these 20 tips to engage audiences, drive action and share your business’ expertise with the […]

29 07, 2013

Top Customer Facing Mobile Apps for SMBs Today–and the Trajectory for Tomorrow

By: Laurie McCabe, Partner, SMB Group

How are SMBs using mobile solutions to interact with their customers, suppliers and partners? What are top mobile apps that SMBs offer for their external customers, partners and supplier to use? Just as important, what mobile applications are they planning to deploy?

We found out in our recently completed SMB Group 2012 SMB Mobile Solutions Study, in […]

29 07, 2013

10 Ways to Build Your Brand Reputation Online

By: Deborah Shane, Author, Media Host, Speaker, Business/Career Brand Specialist

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”(Warren Buffet)

Great quote from a very wise and successful man, who has seen this play out in many different ways over many years!

The questions I get asked most frequently, when working […]

29 07, 2013

How to Qualify the Best Marketing Help

By: John Follis, President/CD, Follis Inc.

With so many great options on the marketing landscape has there ever been a better time to market a business or product? In fact, a recent CMO survey reports that almost every industry anticipates “a hiring increase of marketers during the next year.” And yet, while there’s never been a better time, there’s also never been […]

29 07, 2013

Why Your Business Should Practice ‘Random Acts of Coolness’

By: The Small Business Authority

Southwest Airlines just wrapped up a deal to buy AirTran Airways, which will bring the airline for the first time into Atlanta, a well-known Delta Airlines stronghold, according to The Atlanta Journal-Constitution.

The planes haven’t been painted and Southwest Airlines isn’t even in the Atlanta market yet. But in advance of a full-scale marketing effort, Southwest has […]

29 07, 2013

NEW YORK STATE CAN HELP YOU GET A SURETY BOND

By: Empire State Development
 

NEW YORK STATE CAN HELP YOU GET A SURETY BOND

The New York State Surety Bond Assistance Program provides critical credit, training and technical assistance support to qualified New York small businesses or Minority Women-owned Business Enterprises (MWBEs) to help them secure surety bonds for State contracting. 

Who is Eligible

New York State small businesses or MWBEs bidding on construction […]

26 07, 2013

Remembering Steve Jobs

By: Meny Hoffman, CEO Ptex Group

Like many other corporations across America who benefit daily from the technology that he helped create, we were saddened to hear of the passing of Apple founder Steve Jobs.

As a foremost visionary, he led a mobile computer revolution with the creation of popular devices such as the iMac computer, iPod portable music player, the iPhone […]

26 07, 2013

5 Ways to Compare Franchise Opportunities in Really Crowded Sectors

By: The Franchise King, Joel Libava

When you’re investigating franchise business opportunities in a highly competitive sector of franchising, it can be quite challenging to figure out which one you should buy.

For example, if you’re looking into buying a pizza franchise, there are hundreds of choices, if you count all the local franchises that have 5 or 6 franchises in their areas. That’s a lot […]

26 07, 2013

Eight Ways to Communicate Your Strategy More Effectively

By: Grow your Business, Ink From Chase

A frustrated CEO recently shared with me that her employees had lost their edge. They were internally focused, their speed-to-market was down, and they couldn’t find a good balance between serving customers well while making healthy margins. The result was slow progress against the company strategy and an inability to profitably deliver on the value […]

26 07, 2013

The Not-So-Obvious in Building Energy Efficiency

By: Stephen Finkle, Senior Project Manager, New York State Energy Research Development Authority

When maximizing the green potential of a project, building owners often consider incorporating high efficiency lighting fixtures, extra insulation and a high efficiency boiler or chiller. For some, the next thing that comes to mind is solar, but this can be like putting a pony before a two […]

26 07, 2013

Community Reinvestment Fund, USA Pilots New Loan Program for Green Business Improvements

By: Small Business Trends

Minneapolis (PRESS RELEASE – August 21, 2011) – To save money and improve operational efficiency, Minnesota businesses are thinking “green.” Community Reinvestment Fund, USA (CRF), a nonprofit organization that helps small businesses gain access to capital, has launched the Green Loan for Businesses; a pilot loan program for small businesses in Minnesota seeking to reduce energy costs and […]

26 07, 2013

How to Avoid a Credit Downgrade on Your Small Business

By: Grow your Business, Ink From Chase

What do Walt Disney, Milton Hershey, and Henry Heinz all have in common? They all, at one time, filed bankruptcy. There are scores of famous people who have survived bankruptcy and gone on to become wildly successful.

That’s the good news. The bad news is that once it happens, it’s both a lengthy and expensive […]

21 06, 2013

Don’t Sweat the Small Stuff

By: Adrian Miller, President, Adrian Miller Sales Training

Sales professionals who can proudly point to a handful of high profile “top rung” clients may feel that they’ve reached the Promised Land, yet this is not always the case.  No, wait; let’s put this more directly.

Sales professionals who exclusively cater to and cultivate their top rung clients are playing a dangerous game with potentially […]

21 06, 2013

How to Use Twitter Without Losing Your Mind

By: Melinda Emerson, “SmallBizLady”, President, MFE Consulting, LLCd

Depending on which group I am speaking to, I can’t always say that too loudly. There are some crowds that get it. There are other rooms, many of them filled with small business owners and solopreneurs who don’t get it – yet.

LinkedIn makes sense. Facebook is starting to make more sense. Twitter still […]

21 06, 2013

3 Easy-to-Overlook Legal Issues for Small Businesses

By: Lindsay Tigar, Editorial Assistant at The New York Enterprise Report

With so many demands on an entrepreneur’s time, important- but-not-urgent legal issues may sneak beneath the radar.

The following topics are relevant to a wide range of industries and fields, according to Charles Torres, partner at Reitler Kailas & Rosenblatt LLC (and Attorney of the Year in NY Report’s 2010 Best […]

21 06, 2013

Are You Guilty of Committing the Top Incorporation Mistakes?

By: Nellie Akalp, CEO of CorpNet for Small Business Trends

Now more than ever, forming a corporation or LLC can be a pretty quick and painless process. Yet while the process may be straightforward enough, small business owners can unknowingly make some common missteps that can have a significant impact on the business.

Are you guilty of any of these top incorporation […]

21 06, 2013

Is Your Small Business Ready to Export to Foreign

By: The Small Business Authority

The rise of business technologies has broken down most barriers to entering the global marketplace for even the smallest of businesses. It’s never been easier, or more secure, to market and sell products to the most remote corners of the globe right from your home office. In fact, out of all U.S. exporters, roughly 70 percent […]

21 06, 2013

Resources for Going Global

By: Lindsay Tigar, Editorial Assistant at The New York Enterprise Report

These government agencies can help grow your business internationally

Financing Foreign Projects

The Overseas Private Investment Corporation’s (OPIC) Small Business Center (SBC) offers direct loans to qualified small businesses with annual revenues less than $35 million. Loans range from $100,000 to $10 million with terms from three to 15 years. Small businesses […]

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