Career Author, Professional Branding Catalyst, Content/Social Media Strategist, Media Host, Speaker


Deborah Shane was named a Top 100 Small Business Champion and Top 100 Small Business Podcast by! She is the Author of two books. Her new book #trusthewhy Fundamentals, Value and Humor Get You Through Anything, is a blog to book collection of 56 articles about careers, social media, branding, marketing and professional advancement. Her award winning book from 2011 is Career Transition-make the shift both available on She is a branding strategist, social media consultant, featured writer and speaker. She hosts a weekly blog and a small business radio podcast with over 470K downloads. Deborah delivers practical and tactical ideas in her articles featured on Small Business Trends, Forbes, Entrepreneur, Business Insider, Careerealism and Women For Hire and is a go to resource for the local and national media on NBC, Fox, CBS. Engage with her @DeborahShane and visit her at

Presentation Info

Developing Your Content Marketing Strategy to Drive Traffic, Leads, Sales and Engagement

1:30 PM – 2:30 PM

Room #3 – Inbound Marketing Track