Developing Your Content Marketing Strategy to Drive Traffic, Leads, Sales and Engagement

Abstract

Your brand is you. Your branding is everything that you do to market and promote yourself.

Content marketing is one of today’s leading branding activities, that can help you stand out, get noticed and be remembered.

By definition: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content includes blogging, video, podcasting, social media posting, creating seminars, webinars, conferences and what you share and discuss meeting people in person.

Do you need to do all of it? No, but many of these tactics will work in tandem for you, your industry, community and clients.

During this session we will cover:

What is the best Content for you? Blog, video, social media?
Creating your content marketing strategy.
The importance of focusing on your content focus. Technology, health, food?
The importance of customizing your content.
Choosing the best media and platforms for you. Youtube, Blogtalk Radio, mobile, text?
The 60/20/20 formula.
Be authentic in real time.
Be committed and consistent with whatever your plan is.

Speaker Info

Deborah Shane, Career Author, Professional Branding Catalyst, Content/Social Media Strategist, Media Host, Speaker

Deborah Shane was named a Top 100 Small Business Champion and Top 100 Small Business Podcast by SmallBizTrends.com! She is the Author of two books. Her new book…..