Event Management Redefines the B2B Trade Show at New York Business Expo & Conference -New York Business Expo

New Ways to Learn, Connect, Do Business & Build Relationships

(New York, NY – September 6, 2012) Event Management, producers of the 2012 New York Business Expo and Conference (NY Expo, #nyexpo, eventmanagement.org), presented by Time Warner Cable Business Class, the largest tradeshow in the Northeast for the business community, will be redefining how a B2B trade show is run on Wednesday, October 17, 2012 from 8:30a.m.‐8:30p.m. at the world famous Jacob K. Javits Convention Center, by providing attendees, speakers, exhibitors and event sponsors with a results driven experience.

NY Expo will offer all of its 10,000+ constituents a program that is centered around nine educational disciplines – Social Media, Startup & Entrepreneurship, Sales Strategies, Best Business Practices, Running Your Business, Marketing & Advertising, Strategic Networking, Money Management, and Technology & Innovation. Within each disciplinary principle, attendees, speakers, exhibitors and event sponsors will be surrounded by people with similar interests, ensuring more targeted and focused connections, referrals and learning opportunities.

In addition, for the first time anywhere, NY Expo will be unveiling NY Expo Social Networking Platform, powered by Connectfu, which will enable attendees, speakers, exhibitors and sponsors to connect and communicate before, during and after the event. The software works by “matching” like‐minded individuals based on business topics. “In today’s 24/7 world, business owners do not have the time to walk aimlessly into a trade show hoping to meet synergistic professionals,” says Marc Sherer, President of Event Management. “By using the NY Expo Social Networking Platform, our constituents can identify the ‘right’ people to begin meaningful conversations with before they even walk through the door and continue the new relationships afterwards without missing a beat.”

To reinforce the advantages of the disciplinary approach and social networking opportunities, NY Expo will offer facilitated networking sessions after each seminar, in which attendees, speakers and sponsors will be brought together to discuss best practices and meet the right resources and referrals. The NY Expo Concierge is another new service available to ensure that attendees are directed to the programming best suited for their specific needs.

“NY Expo recognizes that businesses demand ROI at events and need to walk away with tangible results,” adds Sherer. “Our new facilitated networking format and technologies will guarantee that NY Expo’s overall experience is more meaningful and will change the overall expectations of a B2B trade show.”

Time Warner Cable Business Class is the presenting sponsor of the event and has been a major sponsor of NY Expo since its inception in 2006. “We are very pleased to continue our support of NY Expo as part of our mission of helping businesses grow and create new jobs for the economy,” said Ken Fitzpatrick, President of Time Warner Cable Business Class, East Region. “Access to technology is essential to ensure the success of any business. We are committed to making investments, such as expanding our fiber optic network, to ensure that businesses have the communications tools they need to compete and win in a worldwide economy.” Sponsors also include Elance, AT&T, Constant Contact, Delta Air Lines, Epson, and Flushing Bank.

Pre‐registration information can be found at http://www.eventmanagement.org

About New York Business & Conference:

The New York Business Expo & Conference is the largest trade show and conference for small businesses in the Northeast. It is produced by Event Management LLC, a privately‐held company with 20 years of experience running business and consumer events. The NY Expo is developed with an Executive Team, which includes representatives from leading New York and national business organizations, associations, and thought‐leaders, including the Empire State Development Corporation, SCORE, SBA, the five borough Chambers of Commerce, several major media partners, and the Better Business Bureau. For more information, please visithttp://www.eventmanagement.org/newyork