This workshop is an interactive seminar where key concepts of email and social media marketing are discussed and developed. Accompanied by a short workbook, you will be guided through a process of creating a digital marketing strategy that is unique to your business or organization.

The workshop will define and discuss the following topics and require the you to brainstorm about how you can best apply them:

  • Engagement Marketing
  • Marketing Objectives
  • Marketing Goals
  • Marketing Campaigns
  • Channels that Matter
  • Measurable Results

By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize you email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.

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Speaker Info

Wendi Caplan-Carroll, Area Director – Northeastern United States, Constant Contact

Wendi is a marketing expert with over 25 years experience developing and implementing marketing strategies for businesses and organizations spanning a variety of industries. In her role at Constant…..


Guest Speaker Info

Sandy Feder, JD, MA, CEO, Proud Lion Consulting and Constant Contact Authorized Local Expert

Sandy Feder, JD, MA is the Founder & CEO of Proud Lion Consulting and an Authorized Local Expert for Constant Contact (the #1 Email Service Provider in the world). During his diverse career, Sandy has…..


Susana Fonticoba, Founder and Principal, Right Click Advantage and Constant Contact Authorized Local Expert

At Right Click Advantage LLC, we place the power of technology into the hands of impassioned EntrepreneursIt is our emphatic belief that technology exists to serve us; to make our days more…..


Nancy Shenker, CEO & Founder, theONswitch Marketing and Constant Contact Authorized Local Expert

Nancy has extensive experience helping businesses of all sizes and industries launch, expand, and prosper. A Constant Contact All-Star and Local Expert, she has been using e-marketing and social…..


John Tully, Owner & President, dsm-llc and Constant Contact Authorized Local Expert

dsm-llc is owned and operated by John Tully. John has worked for and with small businesses for the whole of his working life – in a variety of roles from technical management (VP-level) through sales and….


Seminar Info
9:30 AM – 11:00 AM
Room #9 – Get2Modern: Digital Marketing
Room Sponsor
Constant Contact