If you’re a carpenter, you should know your tools. If you’re a golfer, you should know your clubs. But what if you’re a carpenter wearing a belt with only space for 3 tools? Or a golfer who has to use only one club for the entire round? Most business owners are short on two things: time and money. This usually means that, while it would be nice to run integrated campaigns across five or even six channels, sometimes it’s just not feasible. So how do you choose which networks are right for you?

During this session you will learn how to:

  • Locate your target audience online
  • Maximize the content available to you based on your specific business
  • Leverage your social media strategy to produce the best results with the least amount of waste

Speaker Info

Ezra Chasser, Founder, Sore Thumb Marketing

Ezra Chasser is the founder of Sore Thumb Marketing, a Manhattan-based social media consulting company and the author of Level the Playing Field: A Social Media Guide for Small…..

Seminar Info

Time:  10:00 AM – 11:00 AM

Location:  Room #1 – Social Media Track

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