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Category archives: marketing-advertising

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20 Tips for Better Business Blogging

  • 71 days ago
  • New York Business Expo
  • Marketing & Advertising
  • New York Business Expo & Conference

Download 20 Tips for Better Business Blogging Looking to spruce up your business’ blog? New to the world of blogging? Co-Communications can help! Download 20 Tips for Better Business Blogging to learn: Use these 20 tips to engage audiences, drive action and share your …

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 'How to Qualify the Best Marketing Help
 

How to Qualify the Best Marketing Help

  • 72 days ago
  • New York Business Expo
  • Marketing & Advertising
  • New York Business Expo & Conference

By: John Follis, President/CD, Follis Inc. With so many great options on the marketing landscape has there ever been a better time to market a business or product? In fact, a recent CMO survey[1] reports that almost every industry anticipates “a hiring increase of marketers during the next …

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Secrets to Marketing With Mom Bloggers

  • 75 days ago
  • New York Business Expo
  • Marketing & Advertising
  • New York Business Expo & Conference

By: Susan Payton, President of Egg Marketing & Communications for Small Business Trends Just a few years ago, if someone said “mom bloggers,” you’d think of stay-at-home moms with nothing better to do than to review your brand’s products (I’m not saying that was true even then, but it …

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Why be “remarkable” at all?

  • 75 days ago
  • New York Business Expo
  • Marketing & Advertising
  • New York Business Expo & Conference

By: Eric Keiles, Co-Founder and Chief Marketing Officer, Square 2 Marketing and Author, Reality Marketing Revolution If you don’t have anything interesting to say about your business, please don’t spend any money, time or effort on marketing. You are just going to look and sound like all …

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Your SEO TO DO List: The Most Important Google / SEO Ranking Factors

  • 110 days ago
  • NY Xpo
  • Marketing & Advertising
  • New York Business Expo & Conference

By: Jason McDonald SEO is an endeavor that can seem overwhelming. Tags, links, social mentions, the TITLE tag, the META keywords tag does it matter, what should we do first, second, third, not at all? Link juice? Blekko vs. Open Site Explorer. One’s head quickly starts to spin. What are …

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The Wonderful World of Smarketing!

  • 110 days ago
  • NY Xpo
  • Marketing & Advertising
  • New York Business Expo & Conference

By: Meny Hoffman, CEO, Ptex Group Communication. It’s the cornerstone of any good relationship. And marketing is the way you communicate with your customers. The ads you create, the brochures you distribute, the website you showcase – all convey a message, telling your company’s story …

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5 Ways Your Brand and Branding Define You

  • 110 days ago
  • NY Xpo
  • Marketing & Advertising
  • New York Business Expo & Conference

By: Deborah Shane, Author, Media Host, Speaker, Business/Career Brand Specialist for Small Business Trends There is a big difference between your “brand” and your”branding.” Your brand is you: who you are, what you do, what you stand for, your DNA personality. You are a tangible …

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