About the Social Media Lab

The Social Media Lab is an open area of the show floor which can seat about 50 attendees.  It will educate business owners on the various social media tools available, as well as provide short demos and direct consultations regarding what social platforms are most appropriate for your business.  There will be a Twitter, a Facebook and a LinkedIn session in the morning and each will run again in the afternoon. Each will last about 45 minutes and will include a Q&A portion.

Stop by this on-going show floor feature throughout the day to sharpen your knowledge of how social media can help bring you new business.  Seating is on a first-come, first-serve basis and is included with your New York Expo pass.


10:00 am – 11:00 am

1:00 pm – 2:00 pm

Speaker: Beth Granger


11:00 am – 12:00 pm

2:00 pm – 3:00 pm

Speaker: Jennifer Shaheen


12:00 pm – 1:00 pm

3:00 pm – 4:00 pm

Speaker: Tommy Spero

2015 Social Media Lab Speakers

  • Beth Granger
    Beth Granger Consulting
  • Jennifer Shaheen
    Jennifer Shaheen
    The Technology Therapy Group
  • Tommy Spero
    Soul NYC
Beth Granger
Beth Granger Consulting
CEO of Beth Granger Consulting

Beth Granger is a social sales trainer and social media, communications, and branding consultant who uses her unique blend of creative, technical, and business communications expertise to help business owners, VPs of sales, CMOs, recruiters, and individuals address their business goals and challenges.

Often a business owner will ask for her help because they are worried by the lack of a trusted advisor, or frustrated by the inability to hire additional staff with specific communications expertise. She has been told that she helps remove the fear some people have of social media, web strategy, and marketing by helping navigate the online or social landscape. When clients are asked why they work with Beth the answer is frequently that she asks the right questions and she listens. One client said, “I didn’t know the difference between a hashtag and a handle until I spoke to Beth.”

Beth teaches social media and social sales. Her presentation titled Linkedin sales success in ten minutes a day has been well received at national sales meetings, trade events, and as a series of one-on-one seminars. Business owners and sales managers bring Beth in to train salespeople to incorporate the power of social selling using Linkedin, Twitter, and other platforms, into their sales and prospecting activities. She has also trained recruiters to do social recruiting and guest lectures on multiple topics at the Hofstra University Continuing Education program.

Beth is the Vice President of the board of directors of the Social Media Association and a member of the board of directors of Landmark on Main Street, a not-for-profit theater/community center.

Beth can be found on Twitter, LinkedIn, Facebook, and is already researching the new platform that you will hear about tomorrow! In fact, she says she is addicted to a new platform called Blab and that you should join her on one soon.


Social Media Lab Presentation
LinkedIn Presentations in the Social Media Lab

10:00 am – 11:00 am & 1:00 pm – 2:00 pm

Social Media Lab

Jennifer Shaheen
The Technology Therapy Group
President, The Technology Therapy Group and Technology Therapist®

Jennifer Shaheen – President & Technology Therapist® Expertly guiding business owners through the intersection of marketing and technology for the past 15 years, Jennifer Shaheen has a unique expertise that combines technical prowess, entrepreneurial insight and marketing acumen. Her marketing strategy, brand development and small business operations skills have been engaged in the retail, manufacturing, hospitality, health care, and travel industries.

A thought leader and visionary, Jennifer seeks continually to translate today’s digital mysteries into understandable, accessible, actionable information. In addition to teaching at Social Media Marketing University and contributing technology articles to Bank of America’s Community Forum, Jennifer has appeared repeatedly on MSNBC’s Your Money with JJ Ramberg, to discuss entrepreneurial and business management issues.

Jennifer is a multi-channel marketing expert, empowering her clientele to deploy fundamental marketing principals across multiple platforms, from traditional vehicles including print, radio, and event marketing through website development, social media, and mobile marketing. An experienced entrepreneur, Jennifer deftly provides nurturing support for her clients while leading them to make choices that lead to greater brand reach, profitability and impact. Her unique talent is for taking businesses to the next level by identifying productive marketing channels and untapped opportunities, and creating comprehensive strategies encompassing both. Her modern interpretation of sound marketing principals consistently delivers client-pleasing results.

Jennifer is a graduate of Hofstra University. She actively mentors fledgling entrepreneurs. In her spare time, she enjoys skiing, fine food, and competing in obstacle course races.

General Session Title
Direct Digital Selling: Using Social, Mobile & Search to Convert More Sales Today!

12:30 pm – 1:30 pm

Room #3 – Sales Growth


Social Media Lab Presentation
Facebook Presentations in the Social Media Lab

11:00 am – 12:00 pm & 2:00 pm – 3:00 pm

Social Media Lab

Tommy Spero
Soul NYC
Creative Director at Soul NYC, Author, Radio Host, Resident Marketing Expert on Science Channel’s All American Makers

Tommy Spero (@tommyspero) is an Innovative Creative Leader with broad experience in the ideation, planning, design, direction and management of interactive, mobile, branding and marketing initiatives.
He’s worked with some of the world’s largest brands, including Anheuser Busch In-Bev, American Greetings, Sony Music, VH1, HBO, and Showtime.

He recently appeared on Science Channel’s All American Makers giving unscripted marketing & branding insights for products presented for potential investment. His design work has been featured in the Logo Lounge series of books by Rockport Press, as well as seen on television & across the web.

Tommy is Creative Director of Soul NYC, a boutique design and development studio.  Tommy is a regular featured speaker at local business events and consults businesses privately on the topics of social media, digital marketing, branding, interactive & mobile development.

A drummer and life-long music fan, having been at his first rock concert at 8 years old, he has always been inspired by music. His first book “Messages in the Music”, is out now and available here on Amazon.

For more info on Soul NYC, visit www.soulnyc.com

You can read his blog @ http://www.tommyspero.com

Social Media Lab Presentation
Twitter Presentations in the Social Media Lab

12:00 pm – 1:00 pm & 3:00 pm – 4:00 pm

Social Media Lab

Social Media Lab Floor Plan

Social Media Lab with Icons

Expo Floor Plan